Photo sharing has been given a major social upgrade thanks
to introduction of Instagram. The Instagram platform has become hugely popular
with more than 80 million users, who enjoy altering their photos with special
effects and cool filters before sharing them with friends and followers.
People love strong visual images, so posting pictures of
products and even employees will make them feel closer to you. This type of
marketing is what helps forge brand loyalty.
So how can your business use Instagram for marketing? Geotagging
In Instagram's latest update, users now have the option to
tag a specific location with their images, which are saved to a personal photo
map. These can be shared with your followers.
This is great if you have a physical location or even if you
travel around the city, state or country. The whole idea behind social media is
sharing. Snap shots of upcoming products to give them a sneak peak. If you're
on the road, take some pictures along the way. Use Hashtags
If you use Twitter, you know how effective hashtags can be
at sharing. You can use the same on your Instagram photos. Encourage User
Images
People who are already using your products should be encouraged
to snap a photo of themselves using it and tag it with one of your hash tags. This
will show people how to use your products and show how many people are happy
with your company.
Hold Contests
There are any number of ways to get creative and get more
followers by holding a contest using Instagram. Market Your Events
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