Market Your Business Using Instagram

Photo sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become hugely popular with more than 80 million users, who enjoy altering their photos with special effects and cool filters before sharing them with friends and followers.

People love strong visual images, so posting pictures of products and even employees will make them feel closer to you. This type of marketing is what helps forge brand loyalty.

So how can your business use Instagram for marketing? Geotagging

In Instagram's latest update, users now have the option to tag a specific location with their images, which are saved to a personal photo map. These can be shared with your followers.

This is great if you have a physical location or even if you travel around the city, state or country. The whole idea behind social media is sharing. Snap shots of upcoming products to give them a sneak peak. If you're on the road, take some pictures along the way. Use Hashtags

If you use Twitter, you know how effective hashtags can be at sharing. You can use the same on your Instagram photos. Encourage User Images

People who are already using your products should be encouraged to snap a photo of themselves using it and tag it with one of your hash tags. This will show people how to use your products and show how many people are happy with your company.

Hold Contests

There are any number of ways to get creative and get more followers by holding a contest using Instagram. Market Your Events

If you are going to be at a trade show or convention, take pictures and tag your location to let your followers know what is going on for your business. If you are holding a big sale, snap a shot of your sales flyer for your followers to see. People love getting involved and sharing with the businesses they love. Take part in this era of sharing and you can broaden your reach and strengthen your branding with a few snaps of the camera.


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